WNS Global Services is bucking the trend of IT-BPO companies looking at domestic markets to offset the negative impact of a global slump with a call to not participate in the Indian markets and keep its focus on exports, published media reports say.

A report in the Economic Times quotes group CEO Neeraj Bhargava as stating that the company would foray into APAC markets other than India besides looking to start a development centre in China.

The decision to stay away from Indian markets is fuelled by the fact that growth and margins are much better in the global market, Bhargava said adding that WNS Global would look at enhancing its business across the US and Europe before considering a growth strategy for the Asia-Pacific market.

Following reports of the global economic slowdown, Indian IT-BPO companies like Infosys, Genpact and Wipro have started seeking projects within the domestic market in an effort to diversify revenue streams besides cornering a share of the ever-growing market for outsourcing in India.

The newspaper quoted Bhargava as saying that WNS had evaluated domestic markets recently but decided to stay away due to the feeling that it was both immature as well as unattractive. With close to 85% of the domestic BPO market relates to voice-based call centre operations, the margins remain unattractive, he added.

As for offshore development centres, WNS already has one in Romania besides another one in Philippines through a joint venture. It is now looking to have a presence in China to service the APAC market in the none-too-distant future.