Sparsh BPO Services, the domestic BPO subsidiary of Intelenet Global Services Pvt Ltd (Intelenet) today inaugurated its new delivery centre in Puducherry as part of a strategic deal with Aircel, a leading mobile services operator in India, to provide customer support services for Aircel’s operations in Tamil Nadu and Chennai circles.

The delivery centre in Puducherry will service Aircel’s base of prepaid and postpaid cellular subscribers in the Tamil Nadu circle.

Located at Kurumbapet in Puducherry, the facility has a capacity of more than 700 seats. With an initial headcount of 1600, the centre will be the largest BPO employer in the union territory.

The centre is scalable to accommodate 2200 employees. Currently Sparsh has been servicing Aircel’s customers in the Chennai circle, through its Chennai centre. Both centres will provide customer service in English and Tamil languages.

Puducherry is an emerging outsourcing destination for the IT-BPO sector, and we chose the union territory for its excellent infrastructure and competent talent pool,” said Susir Kumar, Chief Executive Officer, Intelenet Global Services.

Sparsh’s presence in the southern market includes delivery centres located in Bangalore and Chennai. The southern market in India is a key area of focus in the company’s strategy to grow its domestic business. This partnership with Aircel will strengthen Sparsh’s presence in the southern region and be the key driver to exploring new areas for expansion in the area.

Speaking on the partnership with Sparsh, Gurdeep Singh, Chief Operating Officer, Aircel, said, “The scalability and service quality offered by this partnership will help Aircel drive its agenda to becoming a full-fledged national operator by 2009.”

Sparsh currently has over 40 client relationships with leading multinationals across telecom, banking, insurance, consumer durables, retail, media, aviation & public sectors. Intelenet is the leading domestic BPO to provide services in 15 languages with centers in Mumbai, Bangalore, Pune, Chennai, Mohali, Kolkata, Gurgaon and Delhi.