IBM has announced the launch of ‘Center of Excellence (CoE) for Smarter Commerce' at the India Software Lab, Bangalore, to offer solutions to automate and accelerate the purchasing, marketing, sales and customer service functions to organizations across India, South Asia and Asia Pacific.

The center will include 25 technical experts selected from the B2B and commerce enterprise marketing management teams from the Lab.

“The center will work closely with the business teams on customizing Smarter Commerce solutions for companies across different technology platforms,” Dr Gopalakrishnan, Vice-President, India Software Lab, said in the statement. The center will also integrate and more effectively manage the value chain across buying, marketing, selling and service processes for different sectors.

IBM Smarter Commerce Solutions have enabled customers increase average campaign response rates and expects to reduce its direct marketing costs by 35 per cent a year.

In India, IBM is working with leading companies in retail, CPG, financial services, auto/manufacturing sectors.