India’s top BPO firm Genpact is intensifying its focus on the emerging domestic market for Business Process Management. The company has signed several deals in the past six months in addition to securing process optimization assignments in healthcare with the Central Government of India and the Delhi State Government.

The company is leveraging its global best practices, based on experience gathered across a breadth of vertical industries, to help companies in India garner strategic advantage. Genpact will offer services capabilities in F&A, supply chain & procurement, collections and customer service, re-engineering and analytics across diverse industries, including BFSI, telecom, manufacturing and healthcare.

The domestic BPO market, with a growth rate of 50% over five years, grew faster than the exports market to reach nearly $1.6 billion in the financial year 2008. Though it is smaller than the $11-billion BPO exports market, it is expected to reach $6 billion by 2012, according to a recent Ernst & Young study.

Genpact has also appointed Harpreet Duggal, SVP, to lead its India-to-India business. Duggal has 18 years of experience in the area of business development and marketing with extensive exposure in dealing with both Indian and international clients and working with global cross-functional teams.

“As leaders in Business Process Management, we are redefining the market by moving beyond managing process efficiencies to enhancing process effectiveness. I believe that local companies can benefit from our process expertise, operational innovation, analytical capabilities, technology competence and business insights derived from our long experience in serving global corporations across diverse industries,” Pramod Bhasin President & CEO of Genpact said in a statement.

“Companies in India are increasingly considering ways to improve the utilization of resources, drive productivity and increase the efficiency and effectiveness of business processes. We are excited about the immense opportunity present in the domestic market and will be focusing on partnering with companies in key growth sectors such as BFSI, telecom, healthcare, manufacturing and public sector undertakings. We are already actively supporting clients in India including the Government, and look forward to delivering results that create significant business impact,” said Duggal.

India is one of the two fastest growing major economies in the world and presents a significant opportunity as the demand for business process management and optimization gains momentum. According to NASSCOM, Domestic IT-BPO revenues are expected to grow at almost 20% to reach Rs 1,113 billion in FY 2009, spurred by increased IT-BPO adoption.