Innovation is imperative

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In conversation with Ved Narayan

By Amit Paul Babu
October 17, 2008

The VP, APac Ops at Dassault Systèmes SolidWorks Corp talks about the growing importance of product innovation and product quality

In conversation with Ved Narayan

Over the last few years, the Engineering Technology Services outsourcing market has grown rapidly in India and is poised to be the next big wave for India after IT & BPO. India’s well-established engineering industry with more than 1,400 engineering colleges that produce over 250,000 engineers annually is an asset that few countries can compete with. This large pool of highly qualified engineers will feed the market shift and solidify the country as a global destination for innovative and affordable engineering expertise. India also has a large market for domestic goods which will help drive market growth and, ultimately, the engineering to support that market. The fact that the country is English-speaking will continue to help domestic companies establish overseas relationships and further strengthen its position in the global marketplace.

SolidWorks India has been working closely associated two IITs, Indian Institute of Technology (IIT), Mumbai & New Delhi. Both these institutes have “Industrial Design Centre” creating Industrial & Product Design Engineers. IIT, Delhi conducted a course on “SolidWorks for Toy Industry” in coordination with Government of India. Today India has close to 300 Engineering schools using SolidWorks.

Globally and in India, product innovation has become a competitive necessity. Product quality has to be top of the line and product development with manufacturing costs must be as economical as possible. In the world of low-cost manufacturing, innovation is imperative. In light of increasing competition especially from Chinese manufacturers, Indian companies need focus on innovation as the engine for growth and the source of sustainable competitive advantage. Innovation creates new markets, allows for success in the ‘commodity’ market and allows companies to command a price premium in today’s highly competitive global marketplace. Products must be designed for low-cost manufacturing.

Commenting on the launch of SolidWorks 2009, Ved said, “SolidWorks 2009 improves the quality of designs. Our intensive R&D effort, focused directly on performance, is what our customers have identified as the most valued trait in their CAD software. It allows customers to create their designs right for the first time. Customers can now focus on design and not CAD. SolidWorks partners with their customers to become more successful and enable engineers to design better products.”

Performance improvements reflect just a few of more than 260 enhancements in SolidWorks 2009, nearly all of which directly satisfy customer requests submitted in surveys, user groups, customer visits, formal voice-of-the-customer analysis, and prospect/user studies. The product is the result of thousands of interviews, countless hours of customer research, usability testing, and the most thorough vetting by beta customers to date. The many improvements help product development organizations improve business performance, satisfy customers, design elegant products, and develop new users into power users.

And though speed improves productivity, nothing is more important than product quality. With improved workflow and verification capabilities, SolidWorks 2009 also helps designers and engineers develop better, higher-quality products. For example, SolidWorks 2009 includes a new Simulation Advisor that helps users analyze designs for hidden flaws, guiding them through every stage of a simulation.

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