SourcePilani also offers services in the area of data entry/digitization, back end administrative support, form processing, lead generation and e-governance activities. It recently bagged a government project to carry out all data entry of forms pertaining to the National Rural Employment Guarantee Scheme (NREGS) being implemented in the Jhunjhunu district of Rajasthan. The company’s other clients include Khojlo.com, Indicorps, Organic Facts and India Travel Photos.

With over 50 people on board earning an average salary of Rs 3500 per month, SourcePilani is pumping Rs 21 lakhs annually into Pilani which has a direct impact on the local economy. This in turn with effect the quality of education, affordability of healthcare and standards of living of the local community. “Rural BPO initiative like that of SourcePilani are bound to have a ripple effect on the socio-economic front: it enables and increases pace of knowledge transfer in rural India; enables reverse migration into the villages; enhances self esteem among rural youth and married women by bringing them into the employment fold,” says Vasudevan.

Vasudevan believes that India has a huge potential for rural BPOs. “A rural BPO is a classic example of a commercially viable business with a large social relevance. There is always a solid business case that revolves around this social model and that is what makes it sustainable.”

Today, his firm has reached Rs 50 lakh in annual turnover and this at a time when the Indian BPO industry is looking at such alternatives to higher operational costs and attrition rates of bigger cities. The potential indeed is huge. We just need a few more 24-year-olds who believe in it.

SourcePilani also offers services in the area of data entry/digitization, back end administrative support, form processing, lead generation and e-governance activities. It recently bagged a government project to carry out all data entry of forms pertaining to the National Rural Employment Guarantee Scheme (NREGS) being implemented in the Jhunjhunu district of Rajasthan. The company’s other clients include Khojlo.com, Indicorps, Organic Facts and India Travel Photos.

With over 50 people on board earning an average salary of Rs 3500 per month, SourcePilani is pumping Rs 21 lakhs annually into Pilani which has a direct impact on the local economy. This in turn with effect the quality of education, affordability of healthcare and standards of living of the local community. “Rural BPO initiative like that of SourcePilani are bound to have a ripple effect on the socio-economic front: it enables and increases pace of knowledge transfer in rural India; enables reverse migration into the villages; enhances self esteem among rural youth and married women by bringing them into the employment fold,” says Vasudevan.

Vasudevan believes that India has a huge potential for rural BPOs. “A rural BPO is a classic example of a commercially viable business with a large social relevance. There is always a solid business case that revolves around this social model and that is what makes it sustainable.”

Today, his firm has reached Rs 50 lakh in annual turnover and this at a time when the Indian BPO industry is looking at such alternatives to higher operational costs and attrition rates of bigger cities. The potential indeed is huge. We just need a few more 24-year-olds who believe in it.