Trinity’s series of data protection products include MyIP-Vault aimed at the B2C retail market, researchers, law firms, designers, service and education companies; eS-Vault that is aimed at game developers, software developers, multimedia presentations, corporate presentations and tutorials; and the D-Vault aimed at the health sector, defense companies, universities, database management companies and training institutes. Trinity has applied for 13 patents, 4 of which are in the US and the first one of which has been granted. , Trinity plans to launch data protection products for web content that should attract considerable interest.

Web content is amongst the simplest to copy and transmit – text, images and video worth millions are copied routinely, affecting genuine businesses. Take the case of Shriram Adukoorie, whose web and mobile based local search company Ask Laila creates information on events, commercial outlets and public places that is carefully collated and verified for users.

Says Adukoorie, whose company has been funded by Matrix Partners, Lightspeed Venture Partners and SVB India Capital Partners, “We have a dedicated team at Ask Laila that makes phone calls to verify the accuracy of the content we have in terms of event details, address and contact numbers. There’s a lot of hard work that goes into this. But automated spiders from competitors and other sites crawl our content relentlessly. We have had to block such spiders, but the companies that use these methods are smart and they keep changing their IP addresses so that blocking gets difficult. We have extensively watermarked our data and are really interested in companies that provide such tools and software to protect content.”

The Trinity products work in simple ways. Course material can be displayed on a computer by the user but cannot be copied and therefore cannot be transmitted. In addition, a user cannot make a “screen dump” either on a computer’s clip board and transmit it or print the screen (normally done using the “PrtSc” key).

“I believe the product is revolutionary,” says Lobo “not evolutionary.” Tests conducted on some of the products by the Standardisation Testing and Quality Certification (STQC) division of the Ministry of Communication & Information Technology suggests that the product is sound. “The test cases employed and the results obtained conform to the claims made by Trinity Future-In with respect to protection of stored information,” says the test result.

According to an IDC report called Worldwide Information Protection and Control (IPC), 2007-2011 Forecast and Analysis: Securing World’s New Currency, the market for data protection products in 2009 is $2,055 million. “Our products are priced very reasonably compared to the security levels provided — a negligible cost to keeping your IP protected,” says 27-year-old Sathish BV an expert in the field of information security who is also one of the inventors of the products. And in the low price could be the key to Trinity Future-In’s success.

Source: Business Standard